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Գլխավոր էջ Արխիվ Մեր մասին Բաժանորդագրություն Գովազդ Կոնտակտներ
     
#5-6 (213-214) / -Հունվար 2018
 
Tatevik SAMSONYAN
MANAGEMENT OF PUBLİC RELATİONS AS A MARKETİNG TOOL OF EDUCATİONAL SERVİCES

Key words: management of public relations, the market of educational services, management of education, educational institutions.
In recent decades, our system of higher education has undergone significant changes, which are primarily due to the transition to a market economy, and as a result of the diversification of the forms of educational institutions and programs - the formation and development of the non-state sector in the educational system, the growth of paid educational services. At the same time, along with this, the organizational and economic foundations of the activities of educational institutions also changed. Today, higher education institutions are equal subjects of the market economy, which produce an intellectual product that is realized in the developing market of educational services.

MANAGEMENT OF PUBLİC RELATİONS AS A MARKETİNG TOOL OF EDUCATİONAL SERVİCES  Վճարել 369 ՀՀ դրամ եւ ներբեռնել հոդվածը “PDF” ֆորմատով
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